By J-LA is a bespoke events atelier led by tastemaker Anateya Sommerville, known for turning visions into reality through rare, immersive experiences delivered with world-class execution. Each event is a reflection of her original style—rooted in refined natural elements and an elevated reverence for Mother Nature as the ultimate expression of luxury. Environments feel intentional, sculpted, and unmistakably distinctive for clients seeking something beyond the ordinary.

Originally founded as Dirteewhitetee, Anateya’s work began in social media content curation, immersive storytelling, and creative direction through videography and photography for brands. Dirteewhitetee continues to be championed in the immersive, detail-driven environments of By J-LA, where that same spirit of creativity now lives on through intentional event design and culturally resonant experiences.