Founded by Anateya Sommerville, by j-la is the creative evolution of her original project, dirteewhitetee—a memoir in motion, rooted in personal storytelling, collaboration, and cultural observation.

What began as a reflection of lived experiences through visuals, events, and text has transformed into a full-fledged creative studio and brand. by j-lacontinues to honor the spirit of experimentation and community that dirteewhitetee was built on, now offering multidisciplinary projects, partnerships, and visual narratives that blur the lines between commerce and art.